Dubai has transformed itself into one of the world's most recognisable destinations. Its skyline is dominated by landmarks such as the 828-metre Burj Khalifa, while attractions including Palm Jumeirah, Dubai Mall and Dubai Creek show different sides of the city.
But visiting Dubai is about more than seeing famous buildings. Travellers can spend a morning at the beach, explore traditional souks, experience a desert adventure and finish the evening surrounded by some of the world's most ambitious modern architecture. The city's tourism offering stretches across food, shopping, culture, entertainment and wellness.
Dubai is also an interesting destination for entrepreneurs and professionals. Seeing the infrastructure, real estate development, hospitality industry and international businesses operating in the city can offer a different perspective on what aggressive investment and urban development can produce.
A Dubai trip can therefore be more than a holiday. It can provide entertainment, exposure and inspiration in a city that has built its global identity around thinking big.